November 21, 2008

Bad Ad

Seen on a billboard for a local auto repair chain:

We'll leave the hoist up for you.

Proof positive that advertising account executives not only have no idea how to care for their own cars but also have no interest in knowing anything about it. The hoist, of course, is only accessible in the down position.

Ironically, many shops do put the hoist up before shutting off the power and going home, but this is to make it inaccessible. Silly ad people.

Now someone just has to explain to me how they got the company to buy the slogan.


Philip H. said...

Actually, it depends on which hoist you are referring to. If it is the hoist that lifts the actual car, you are correct. If it's just the engine hoist - the ad got it right.

Stephanie Zvan said...

Heh. I was wondering who would notice that. It's a transmission shop, so they'll have both, but the customer image will definitely be of someone working under the car.