The RNC still had an ad running in the commercial loop on the TV monitors in the bookstores. I knew I'd heard the music before, and finally placed it ... it's the Kaled victory march! I loitered in the bookstore and watched that ad at least 3 times, just to be sure. No, I'm not kidding.
The Kaled victory march, for those of you less geeky than my friend (or all of you), is from I, Davros, a Doctor Who audio play done by Big Finish Productions.
For context: this is right after the councilors are exterminated by Davros, and Davros is making his big power play.
Davros being the leader of the Daleks. You know the Daleks.
McCain, Davros. The RNC, Daleks. Beautiful. They really couldn't have done much better if they'd tried, now could they?